19 July 2013
DHAKA, Bangladesh—Aponjon, a mobile-based health information service, is rapidly gaining popularity across the country. And today, with the registration of its 100,000th client, an important milestone was reached in the program’s evolution and expansion. Aimed at expectant mothers and those with children below one year of age, Aponjon is accessible to anyone with a mobile phone bearing a Grameenphone, Robi, Airtel, Citycell or Banglalink connection. By dialing “16227” and registering for the service, users can begin receiving pertinent health information and advice for both mothers and infants. These messages are sent throughout pregnancy and until a child’s first birthday.